BAM! Sofa Sell while preserving its flexibility

while preserving its flexibility

it's also the ideal fusion of English and Swedish culture

Neither unnecessary decorations nor extraneous components should interrupt the simple relationship between material and user

Chris Martin and Magnus Elebäck launched both Massproductions as a brand and their first product: Tio Chair

BAM! Sofa Sell while preserving its flexibilityMassproductions launches BAM!, a sofa reduced to its basic geometry with two block shaped volumes creating a seat and back. The design has clear influences from Pop Art culture, and as the name suggests, the sofa leaves the spectator with a sudden and distinct first impression.