The Only Book You Will Ever Need on Branding Food & Drink Schätzing convincingly realizes a possible

Schätzing convincingly realizes a possible near future when humankind’s ingenuity may become the greatest risk to its continued existence

"--New York Times Book Review

and the United States

But these rules are not the preserve of Silicon Valley

The Only Book You Will Ever Need on Branding Food & Drink Schätzing convincingly realizes a possibleBook Title: Only Book You Will Ever Need On Brand ISBN: 9781472136077 By Author(s): LIISA PUOLAKKA AND MICHIEL MAANDAG By Publisher: LITTLE BROWN Format: PB A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll