Joop! Go Eau de Toilette 30ml Spray Beard Serum Lemon zest and ambroxan —

Lemon zest and ambroxan — bright citrus that dries down to something almost mineral

Good for someone who wants their scent noticed but not announced

Two or three sprays from the morning holds through lunch without needing a refresh

9-50 is a light blonde with warm golden undertones — the shade that reads natural on fair skin without the brassy settle that comes from cheaper formulas

Joop! Go Eau de Toilette 30ml Spray Beard Serum Lemon zest and ambroxan —Ginger and lemon open sharp and clean, then a woody spicy heart settles in cardamom, pepper, and a hint of cedar that stops short of serious. Joop! Go is the morning version of the brand's DNA: energetic without being precious. 30ml EDT, designed for him. Two to three sprays from the spray bottle last four to five hours on skin, longer if you catch your collar or cuff. Reapplies cleanly mid afternoon if the day runs long.