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The Big Payback: The History Of The Business Of Hiphop,New Velda L. Largen Emergencyroom DoctorsThe Big Payback Takes Us From The First $15 Made By A 'Rapping Dj' In 1970S New York To The Recent Multimilliondollar Sales Of The Phat Farm And Rocawear Clothing Companies In 2004 And 2007. On This Fourdecadelong Journey From The Studios Where The First Rap Records Were Made To The Boardrooms Where The Big Deals Were Inked, The Big Payback Tallies The List Of Who Lost And Who Won. Read The Secret Histories Of The Early Longshot Successes Of Sugar