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Political Campaigns: Concepts, Context, And Consequences (The Series On Elections, Opinion And Democracy)-new Melissa Jayne Timeless Charm Of Key WestIn Political Campaigns: Concepts, Context, And Consequences, Costas Panagopoulos Provides Students With Insight Into The Inner Workings Of Contemporary Campaign Structures By Combining Findings Drawn From Vast Amounts Of Scholarly Research With An Astute Insider'S Perspective. The Text Focuses On Three Key Elements Of Contemporary Campaigning'Concepts, Context, And Consequences'Examining The Significance Of Each Element As It Relates To The Topics