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Integrated Marketing Communication: Creative Strategy From Idea To Implementation,New Phyllis W. This Course Is Most Effective

SKU: 53511805382
4.8
USD38.90 USD60.90

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Description

This Course Is Most Effective When Used Under The Direction Of A Piano Teacher Or Experienced Musician

And Purpose To Help You Identify And Remedy The Challenges That Frustrate And Often Cripple Us

Shirley Veenema

Redress That Historical Oversight

Integrated Marketing Communication: Creative Strategy From Idea To Implementation,New Phyllis W. This Course Is Most EffectiveRobyn Blakeman'S Integrated Marketing Communication Offers A Classroomtested, Stepbystep Approach That Lays Out Creative Processes And Strategies For Effective Imc, As Well As How Traditional Advertising And Marketing Principles Are Changing. Blakeman Covers Key Areas, From Marketing Plans, Branding And Positioning, And Creative Briefs To Copywriting, Design, And Considerations For Each Major Media Format. She Also Looks At Visual And Verbal Tactics,

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