Convert!: Designing Web Sites To Increase Traffic And Conversion,New University of Pennsylvania Press East Bay And San Francisco

East Bay And San Francisco

Including 36 Videobased Excel Tutorials Aimed At Allowing Instructors To Spend More Time Teaching The Concepts And Less Time Teaching The Software* Uptodate Chapteropening Vignettes That Reflect Current Global Events* New Appendix On Using Financial And The Hp 33S & 35S Calculators For Time Value Of Money Calculationsa Great Time Saver In Class And On The Fe Exam* Updated To Include The Latest Tax Legislation And Rates* Enhanced Coverage Of Ethicsinstructor'S Support Package* Learning Management System Support: Most Of The Electronic Ancillaries Are Available As Preformatted Cartridges For Upload To Your Learning Management System

The Book Gives Us The Momentous And Surprising History Behind Humanitys Most Importantand Universalinformation Technology

Mountain Regions

Convert!: Designing Web Sites To Increase Traffic And Conversion,New University of Pennsylvania Press East Bay And San FranciscoSolve Your Traffic Troubles And Turn Browsers Into Buyerswhen Web Design Expert Ben Hunt Set Out To Quantify The Difference Between An Ordinary Web Site And A Great One, He Expected To Find The Key In Design Simplicity. But When His Team More Than Doubled The Conversion Rates For A Wide Range Of Sites, They Identified Simple Yet Powerful Solutions Involving Design, Copy, Appropriate Analysis, Classic Optimization Techniques, And Targeted Testing.