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Retail Marketing Strategy: Planning, Implementation, And Control,Used SCHMITT From Nuclear Imaging To GpsSamli Provides An Academic Rather Than A Practical Daytoday Approach To Retailing, And His Book May Help Move Retailing Toward The Mainstream Of Academic Research And Interest. . . . The Author Incorporates Good References And An Overview Of Many Theories That Can Be Applied In An Academic Retail Setting. Recommended For Advanced Undergraduate, Graduate, And Professional Collections. Choicesamli Breaks New Ground In The Study Of Retailing By