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Building Value Through Marketing,New Kenneth Sandford And Answers To Common QuestionsBuilding Value Through Marketing Provides A Handson Guide To Understanding And Building Compelling Marketing Plans That Create Value, Not Only In Profit Terms But Also For Customers And Stakeholders. Working Stepbystep Through Strategy Development, This Book Empowers Those Responsible For Creating Or Managing New Products Or Services To Have The Right Mindset, Understand The Most Important Marketing Tools That They Can Use And Apply These To Create