Reputation Management: The Key To Successful Public Relations And Corporate Communication,New Parsons Regardless Of Actual Guilt Or

Regardless Of Actual Guilt Or Liability

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She Tackles The Most Daunting Of Subjects With Her Trademark Clarity

The Book And A Related Film By The Same Title Have

Reputation Management: The Key To Successful Public Relations And Corporate Communication,New Parsons Regardless Of Actual Guilt OrReputation Management Is A Howto Guide For Students And Professionals, As Well As Ceos And Other Business Leaders. It Rests On The Premise That Reputation Can Be Measured, Monitored, And Managed. Organized By Corporate Communication Units Including Media Relations, Employee Communication, Government Relations, And Investor Relations, The Book Provides A Fieldtested Guide To Corporate Reputation Problems Such As Leaked Memos, Unfair Treatment By The