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Jamming: The Art And Discipline Of Business Creativity,New Doris and Charlotte Mize Statistics Show That Only 20%In Today'S Competitive Environment, Creativity Is No Longer An Option. Companies That Understand How To Manage Creativity In Their People, Organize For Creative Results And Willingly Implement Good New Ideas Will Triumph. In Jamming, John Kao Also Offers An Approach That Demystifies A Topic Traditionally Confounding To Businesspeople Everywhere. He Begins By Showing How Creativity, Like The Musical Discipline Of Jazz, Has A Vocabulary And A Grammar.