Billy, Alfred, And General Motors: The Story Of Two Unique Men, A Legendary Company, And A Remarkable Time In American History,New Auerbach The Book Of Basketball Offers

The Book Of Basketball Offers Every Hardwood Fan A Courtside Seat Beside The Game

It offers insights into marketing and sales initiatives designed to deter brand abuse

A Classic Sports Reference Book Features A Complete Listing Of The Major League Players

In A World That Has Lost Its Way

Billy, Alfred, And General Motors: The Story Of Two Unique Men, A Legendary Company, And A Remarkable Time In American History,New Auerbach The Book Of Basketball OffersThis Book Is The Tale Not Just Of The Two Extraordinary Men Of Its Title But Also Of The Formative Decades Of Twentiethcentury America, Through Two World Wars And Changes In Business, Industry, Politics, And Culture. You Couldnt Find Two More Different Men. Billy Durant Was The Consummate Salesman, A Brilliant Wheelerdealer With Grand Plans, Unflappable Energy, And A Fondness For The High Life. Alfred Sloan Was The Intellectual, An Expert In Business