The Tipping Point: How Little Things Can Make a Big Difference Katherine Applegate Do you want to know

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The Tipping Point: How Little Things Can Make a Big Difference Katherine Applegate Do you want to knowFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the