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The Icarus Paradox: How Exceptional Companies Bring About Their Own Downfall,Used George Arthur Buttrick Its Almost Hard To TellJust As The Fabled Icarus Of Greek Mythology Was Able To Fly So High, So Close To The Sun, That His Wax Wings Melted And He Plunged Into The Sea, This Same Paradox Can Apply To Outstanding Companies Their Very Success Seduces Them Into The Excesses That Cause Their Downfall. 'The Icarus Paradox' Is A Breathtaking Account Of What Creates Stellar Business Success, And At The Same Time, Sows The Seeds Of Corporate Failure. After Researching Over 200