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to entrepreneurs and visionary capitalists who believed that a centuries-old idea could be made feasible in the modern world
EAN: 9780300098228
Queen of France
Number Of Pages: 404
Brand Medicine: The Role of Branding in the Pharmaceutical Industry Tagg to entrepreneurs and visionary capitalistsAuthor: Blackett, T. Brand: MACMILLAN Number Of Pages: 335 PartNumber: new Feb172017 c0177764 Release Date: 27 04 2001 Details: As governments seek to mitigate the cost of state subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer
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