SAGE Brief Guide to Marketing Ethics Fathali M. Moghaddam This is the first book

This is the first book to comprehensively examine emergent qualitative and quantitative theories and methods across the social and behavioral sciences

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and this guide -- written by experts in intercultural psychiatry -- offers support and counsel to help clinicians understand and provide care to their patients

Contributors from the fields of medicine

SAGE Brief Guide to Marketing Ethics Fathali M. Moghaddam This is the first bookMarketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy to use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.