Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them AUTH-10392350 Although we are used to

Although we are used to thinking of science and the humanities as separate disciplines

for which Columbia University received a $25

Author: Aigerim Tazhi

Paula was co-editor of Pocket Books' short story series Star Trek: Strange New Worlds

Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them AUTH-10392350 Although we are used toThe inside story on avoiding the pitfalls and mastering the craft of healthcare branding. Whether it's a pain reliever for a headache, a life saving operation, having a baby, or just a routine checkup, everyone in the developed world is touched by the healthcare industry in one way or another. As vital as this industry is to us all, branding expert Vince Parry sees fundamental problems first hand in the way healthcare companies and their advertising