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Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 5e ISBN:9781133434801 aiming to give all thePages: 432, Specialty: Marketing, Publisher: Cengage, Publication Year: 2014, Cover: Paperback, Dimensions: 162x232x16mm How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step by step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO
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