Pay in 4 interest-free payments of $30.88 Learn more
Ships within 48 hours · Estimated delivery Sep 5 - Sep 10
'"-"Shade of Brown
integrative and up-to-date understanding of the nature
It shows how the concepts of reinforcement theory
able to anticipate economic and cultural change
The Low-Income Consumer Yair Hirschfeld '"-"Shade of BrownProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the
US$ 10300.00
US$ 9250.00
US$ 37.99
US$ 3650.00
