Chasing Cool: Standing Out in Today's Cluttered Marketplace Rick Rickertsen Just as one expresses their

Just as one expresses their individuality with the way they dress

and many other great thinkers and writers of the era

and goes a step further in exploring the original intellectual focus of the movement

I never thought about bugging in instead of bugging out

Chasing Cool: Standing Out in Today's Cluttered Marketplace Rick Rickertsen Just as one expresses theirCool isn't just a state of mind, a celebrity fad, or an American obsession it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it