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Introduction to Mass Communication ISE, 12e, Connect Access Code Publisher_McGraw Hill HE With over 1Overview By Tench and Waddington is the definitive text on public relations. Blending theory with real life applications. This book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public
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