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methods of media research
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the book equips you with the knowledge and skills you need to work through each stage of the improvement process - from troubleshooting an issue
Effective Advertising Marc R. Prensky methods of media research'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should
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