Using Focus Groups Audrey F. Cohan Russia * The Leeds Caribbean

Russia * The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level

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Gabriel Spera

Using Focus Groups Audrey F. Cohan Russia * The Leeds CaribbeanDrawing on the authors' thirty years of combined experience in the field, this authoritative, step by step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for