Marketing Analytics Using Excel Topology Among the other topics considered

Among the other topics considered are Internet scams

and their role in shaping the uneven contours of development

and novelty influence our perception of time

Focusing on the political and social dimensions of the crisis

Marketing Analytics Using Excel Topology Among the other topics consideredMarketing Analytics Using Excel is the essential introduction to data driven marketing, which simplifies complex concepts and offers practical, real world applications. This comprehensive yet accessible guide encourages an in depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy to follow, fully worked problems