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Doing Focus Groups 2/e Josh Flosi Even better

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Even better

Voices from the Field written by seasoned practitioners introduce common situations readers are likely to encounter

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Doing Focus Groups 2/e Josh Flosi Even betterFocus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how to introduction to getting the most out of your focus group research.

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