Marketing Strategy & Management Stephen Wade Use these engaging activities to

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Marketing Strategy & Management Stephen Wade Use these engaging activities toMarketing Strategy & Management provides students with a thorough step by step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision making; the marketing mix; the management of customer relationships; monitoring reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability focused and