Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Atlatl Press and Tony Merida

and Tony Merida

into mad chaos

this ghetto girl will do anything to stay on top

ISBN10: 0674010833

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Atlatl Press and Tony MeridaWhat do Coca Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best selling book, provides the inside story of 100 major brand blunders that make for jaw dropping reading. Brand