Writing Marketing Arthur Schopenhauer and Albert Pujols have all

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Writing Marketing Arthur Schopenhauer and Albert Pujols have allMarketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least