Media Performance Mark W. Edwards John Clarke is a Professor

John Clarke is a Professor of Social Policy at the Open University

Douglas Turner Ward

it is your guide to on-the-field excellence

practice and strategy

Media Performance Mark W. Edwards John Clarke is a ProfessorFrom the author of "Mass Communication Theory", this book offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. It questions what "public interest" means in this context, which criteria are relevant for assessing media performance, how such values are established, and how they can be reconciled with the economic, industrial and audience market contexts. The book is intended for academics