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HBR Guide to Building Your Business Case AUTH-4526800 Mary-from the heiress's fawning newGet your idea off the ground. You've got a great idea that will increase revenue or boost productivity but how do you get the buy in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert