The SAGE Handbook of Public Relations Rita Ricketts The manual provides structured

The manual provides structured

" From the Foreword by Professor Ian Peate

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Part of the Art of Being Brilliant Series of books

The SAGE Handbook of Public Relations Rita Ricketts The manual provides structuredThe SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in