Industrial Marketing Philip Trevelyan Volume Four: Realist Empirical Research

Volume Four: Realist Empirical Research runs through lessons to be learned from research that has been conducted under explicit realist assumptions in many disciplines in many different countries

deLaski urges a mindset shift regarding the learning routes and credentials that best prepare students for success after high school

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Industrial Marketing Philip Trevelyan Volume Four: Realist Empirical ResearchAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value