Store Design and Visual Merchandising: Creating Store Space That Encourages Buying AUTH-13413223 ISBN13: 9781935835257

ISBN13: 9781935835257

Stephanie Duesing is a new author with a strong voice and a unique

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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying AUTH-13413223 ISBN13: 9781935835257In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the