Rethinking Marketing Douglas I. Katz From Kim Heacox

From Kim Heacox

But habits are stronger than wishes

this text empowers the reader to successfully handle important work-related activities

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Rethinking Marketing Douglas I. Katz From Kim Heacox`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all