Corporate Communications Robert L. Findling international trends with traditional belief

international trends with traditional belief systems

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Corporate Communications Robert L. Findling international trends with traditional beliefThe field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: Where does the central idea of corporate communications come from? What are the underlying