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Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics AUTH-6421347 which is now one ofData Mining and Predictive Analytics 21st Century's Most Powerful New Management Tools In this practical guide for organizational leaders and top level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English What data mining and predictive analytics are Why they are such powerful management tools How and when to use them for greatest positive impact across a broad spectrum of industries Complete with solid