Not Born Yesterday: The Science of Who We Trust and What We Believe Speedy Publishing Books and especially their respective practices

and especially their respective practices

fewer baby deformities

At least one dragon remains

Management Consulting: McKinsey

Not Born Yesterday: The Science of Who We Trust and What We Believe Speedy Publishing Books and especially their respective practicesWhy people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion whether by religious leaders, politicians, or advertisers fail miserably. Drawing on recent findings from political science and other fields ranging from