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The Astorians
Other publications: Chicago Jewish News
Publisher: Intellectually Promiscuous Press
and other It Happened In books
Neurobranding: Strategies for shaping consumer behavior Scientific American (Wiley) The AstoriansNeuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision making. Neurobranding argues that, as the world starts to experience the disruption wrought by the current technology led industrial revolution, effective brand strategy is more critical than ever before. Informed by neuromarketing principles, Neurobranding brings together in
