Restaurant Marketing for Owners and Managers Author-Editor:Patti J. Shock Direct guidance on reading research

Direct guidance on reading research is offered throughout the text

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Restaurant Marketing for Owners and Managers Author-Editor:Patti J. Shock Direct guidance on reading researchPages: 240, Specialty: Culinary & Hospitality, Publisher: Wiley, Publication Year: 2003, Cover: Paperback, Dimensions: 152x226x18mm This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice,