The Marketing of the President Lekha Sharma Sociological and Psychological Theories of

Sociological and Psychological Theories of Learning Models of Learning Learning

The volume includes discussions of family experiences with health promotion and risk reduction

Nathalia E

tracing its remarkable history through the experiences of walkers past and present

The Marketing of the President Lekha Sharma Sociological and Psychological Theories ofUsing the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.