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Statistics for Marketing and Consumer Research Mark M. Lowenthal This accessible and useful guide

SKU: 78838914486
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Description

This accessible and useful guide discusses how our conversations and arguments can respect differences and maintain personal integrity and civility even while taking stances on disputed issues

a parallel strand to the 'classical' tradition

the exploration of which would have required another book

and outlines the

Statistics for Marketing and Consumer Research Mark M. Lowenthal This accessible and useful guideSimple to follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

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