How to Interview and Conduct Focus Groups David Emerson Masterful storytelling

Masterful storytelling

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How to Interview and Conduct Focus Groups David Emerson Masterful storytellingSpeaking with people is one of the best ways to understand the "why" and "how" of human experience, values, beliefs, and perspectives. This book offers guidance for undergraduate and masters level students in conducting a research project that involves personal interviews or focus groups. It provides tips on how to plan for, conduct, and analyze qualitative data. Readers will learn how interviews and focus groups can be used in various qualitative