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Psychology of Attitudes Margalynne Armstrong It covers the delivery of'The attitude concept is at the core of social psychology. This innovative publication provides the most comprehensive collection ever assembled of classic and contemporary papers on the psychology of attitudes and attitude change. The editors have done a superb job of providing a thorough overview of this exciting field' Mark Zanna, University of Waterloo More than 75 years ago, Gordon Allport stated that the attitude construct is the heart of social