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In this collection of elegant
methods of dissemination that are broad and profound
they were driven nearly out of existence
the turning point in time for all human and earthly evolution
Cognitive Dissonance 2/e Berajah Jayne In this collection of elegantWhat mental process occurs when a person does something she knows is unhealthy? When an honest person tells a "white lie," what happens to his or her sense of integrity? If we must choose between two equally attractive options, why does our value judgement of the options change after the choice has been made? In 1954 Dr. Leon Festinger first posited a theory of cognitive dissonance to describe the psychological phenomenon that occurs in these
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