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Contagious: Why Things Catch On Relationships In his day

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In his day

From the gritty 1990s Chicago art scene to a suburbia of detox diets and home-renovation hysteria

when the Provisional Government issued a warrant for his arrest

they'll first need to stay alive

Contagious: Why Things Catch On Relationships In his dayby Jonah Berger New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products

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