Pay in 4 interest-free payments of $4.24 Learn more
Ships within 48 hours · Estimated delivery Aug 23 - Aug 28
" Jason McDonald
But Mary and Anne also played a key role
ISBN10: 193460819X
Focuses on current debates and controversies in the field with references to the latest research and scientific literature
Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires Alinea Knowledge " Jason McDonaldStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories intriguing, authentic, and involving narratives apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy
