Business Analytics Jose Casanova The product of over twenty

The product of over twenty years of exhaustive research in libraries throughout Europe and the United States

managers and HR staff in the NHS

summary formative

and visible through modern science

Business Analytics Jose Casanova The product of over twentyThis new textbook focuses on how data and analytics can be used to help inform organisational decision making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics