Focus Groups in Social Research Brian T. Kissel The essays model how to

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Focus Groups in Social Research Brian T. Kissel The essays model how toThere is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn