The Rebel Rules: Daring to Be Yourself in Business Advertising "Gleanings from Old Scrapbooks"

"Gleanings from Old Scrapbooks"

Contributor(s): Tobar

Distinctive quality is its softness

Author: Kate Ott

The Rebel Rules: Daring to Be Yourself in Business Advertising "Gleanings from Old Scrapbooks"When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra location, location, location. He bought a notorious pay by the hour motel in a seedy San Francisco neighborhood. A dozen years later, Chip is the boy wonder of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun. In The Rebel Rules, Conley shares