Inside Campaigns 2/e Rebecca McGregor Drawing from the professional literature

Drawing from the professional literature

and Persepolis

This book brings together an international selection of prominent researchers at the forefront of this development

providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world

Inside Campaigns 2/e Rebecca McGregor Drawing from the professional literature"Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it's good reading for everybody." Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection